The pandemic may be over, but COVID-19 is still very much around. Though a return to normalcy quelled concerns for most, the threat of the virus still remains for many. Specifically, young children, seniors and those with weakened immune systems.

Overcoming “COVID fatigue” posed a challenge for Indiana’s oldest public healthcare system—Eskenazi Health.

With this campaign we created a landing page, animated videos for broadcast and digital channels, as well as radio ads. Using approachable illustrations and simple copy, we reminded audiences that while some of life’s problems are beyond our control, you can and should Prevent The Worries You can by getting vaccinated.